Tag along with FCP Euro as they take a behind-the-scenes look at Dinan and APR’s Alabama headquarters, where engineering, testing, and manufacturing come together to create industry-leading performance parts.

APR and Dinan represent two of the most respected names in European performance tuning, each rooted in decades of engineering excellence—APR with Volkswagen and Audi and Dinan with BMW and MINI. Now operating under one roof in Alabama, the combined operation showcases a deeply integrated approach to performance development. From initial product ideation and CAD design to hands-on fabrication, 3D prototyping, and rigorous in-house testing, every component is engineered with precision. Whether it’s exhaust systems tuned through real-world sound data and frequency analysis or intake designs optimized on flow benches, the process is driven by measurable performance gains without compromising daily drivability or reliability.

Shop APR's full line of high-performance parts here.

What truly sets them apart is the level of control and validation at every stage. In-house CNC machining, custom data logging systems, emissions certification labs, and strict quality control ensure that each product meets both enthusiast expectations and regulatory standards. The facility reflects a philosophy of doing things the right way—prioritizing durability, consistency, and real-world performance over headline numbers.

Watch the full FCP Euro video below to experience the complete factory tour and see firsthand how APR and Dinan turn engineering theory into performance reality.