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APR Motorsport


Team will contest 2012 Rolex Series season with first Audi R8 LMS in North America, beginning with 50th Rolex 24 at Daytona


November 23, 2011 (Opelika, AL) – APR Motorsport is proud to announce that it will become the first team to compete in the GRAND-AM Rolex Sports Car Series with the Audi R8 LMS, when the team takes the green flag for January’s 50th Rolex 24 at Daytona on January 28, 2012 – and, hopefully, is first to the checkered flag on January 29.

Passion for the Audi brand runs deep at APR. Stephen Hooks, President and CEO of APR, was an aspiring driver and Audi enthusiast who raced Audis in the Motorola Cup – the predecessor to GRAND-AM. After leaving his driving ambitions to build APR into the largest aftermarket and motorsport company for Audis worldwide, Hooks returned to competition as a principal in APR Motorsport. The team was the first to race Audi’s newest and hottest sedan, the B8 model generation Audi S4, in the GRAND-AM Continental Tire Sports Car Challenge. Being the first team to field the R8 LMS in North America is a natural progression for APR Motorsport.

APR Motorsport R8 LMS Front and Back

The winning pedigree of APR Motorsport’s brand-new Audi R8 LMS, the first example built for the Rolex Series, is undoubtedly strong as well. Examples of the Audi R8 LMS have taken victory more than one hundred times in races in Europe, Asia, Australia, and South America. Now, APR’s customers – as well as Audi fans from Ingolstadt to Alabama – will cheer on the APR Audi R8 LMS as it seeks to add to the win tally.

Building upon experience gained in the CTSCC, APR Motorsport will now have the Rolex Series’ Grand Touring class looking over its shoulders with the series’ newest major contender, the Audi R8 LMS. Using the same team and infrastructure that has made the team a force to be reckoned with in the CTSCC, the team will now look to shake up the status quo of the Rolex Series – which has seen the series dominated by the same three manufacturers over the past several seasons.

APR Motorsport R8 LMS Top

The Audi R8 LMS, which is already a proven platform for success in GT racing the world over, will have the rest of the GT field looking over its shoulders. APR Motorsport also remains committed to discovering and developing the best driving talent found today in GRAND-AM.

Teams hoping that this will spell and end to APR Motorsport’s efforts in the CTSCC will be disappointed, as the team will continue its CTSCC program in 2012, with an exciting announcement about that program coming soon. APR Motorsport will make further announcements about drivers for the APR Audi R8 LMS, as well as marketing partners, in the coming weeks.

APR Motorsport’s Audi R8 LMS will make its on-track debut – dressed in the distinctive APR Motorsport livery – at the Roar Before the Rolex 24 test at Daytona International Raceway on January 6-8, 2012.


APR Motorsport Building

APR LLC is an automotive engineering firm operating a 36,000 sq. ft. performance campus in Opelika, AL. APR was founded in 1997 with a corporate philosophy of Integrity, Excellence and Innovation. APR’s sole mission is to provide the highest quality and most highly engineered aftermarket performance parts available for Audi, Volkswagen, SEAT and Skoda vehicles. Learn more at www.goapr.com.


Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2010 Audi was the top performing luxury brand in Europe, and broke all-time company sales records in the U.S. Over the next few years, AUDI AG will invest nearly $16 billion on new products and technologies.


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