Automotive enthusiasts have a deeper bond with their cars that some people simply can't understand. It's a lifestyle; A desire to extend your passion for the sport of speed beyond the steering wheel. To surround yourself by it and appreciate its past as much as its present.

We at APR and Michelin are proud to be a part of this category. The same people you trust to make your performance parts have homes full of memorabilia and take a long night drives without hesitation... just because.

We salute you, fellow car enthusiasts, and thank you for your unwavering loyalty and support.