August 24th, 2017
The APR Coolant Performance System (CPS) is a massive front-mounted cooler upgrade that dramatically reduces intake air temperature (IAT), minimizes heat soak, and provides increased performance! It is 140% larger than stock and features a self-bleeding cooling circuit to ensure it is always operating at peak performance. The system is easy to maintain and fully integrated into the factory cooling circuit. This upgrade is highly recommended at every stage! Now available for the 3.0T / 4.0T found in the B8/B8.5 A4/A5/S4/S5/Q5/SQ5 and C7/C7.5 A6/A7/S6/S7. Read More
August 22nd, 2017
Mike Raisor Volkswagen is now an official APR Plus dealer! APR Plus is performance engine software for new Volkswagen vehicles. It is available directly from Volkswagen dealerships, can be financed within the purchase of the vehicle, and includes an APR Plus 5-year/60,000-mile limited powertrain warranty with roadside assistance. Read More
August 21st, 2017
The APR ECU Upgrade is the best dollar-per-horsepower upgrade for the Lamborghini Huracan LP610 and R8 V10 Plus (5.2L FSI V10)! The ECU Upgrade is avaialble for 91, 93, and E85 fuel grades and produces up to 650 HP with 435 FT-LBS of torque! Learn More
August 2nd, 2017
APR is pleased to announce it is now a part of Driven Performance Brands (“DPB”). DPB is a leading designer, manufacturer, and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts. DPB offers a variety of uniquely designed and stylized products to a wide range of automotive enthusiasts who consider what they drive and how the vehicle performs an important lifestyle choice. DPB’s product line touches almost every part of the undercar, from exhaust to transmission, drivetrain, and electronic tuning products, and is now marketed under six leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions, Dinan Engineering and APR as of August 1st, 2017.
“For nearly 65 years, Driven Performance Brands has shared our passion for building enthusiast driven products that touch nearly every aspect of the driving experience,” said Mitch Williams, CEO of APR.
“This transaction is consistent with our long term strategy. APR is highly complementary to our Dinan brand, which serves the BMW performance market, and this positions DPB as a leader in the growing European performance vehicle aftermarket in North America, Europe and Asia. Our similar cultures and shared focus on designing innovative premium products makes …